Screen Shot 2017-09-22 at 16.41.26 copy.jpg
cover absolut.jpg
SUTC_Thumbnail.jpg
Screen Shot 2015-06-21 at 13.01.29.png
comp-crying-woman*.jpg
Dario Clor 2.jpg
anniversary6.jpg
monument 2.jpg
13street print.jpg
Loewe lock color.jpg
save the children.jpg
Screen Shot 2017-09-22 at 16.41.26 copy.jpg

HUNTED


SCROLL DOWN  

SCROLL DOWN

HUNTED


SCROLL DOWN  

The show ‘Hunted’ is the first Real-life thriller in British television.  14 ordinary people on the run must evade detection from a team of expert hunters.

To promote the show we wanted people to feel the paranoia of being hunted. Using a massive mix of media we offered contextual tips to people should they ever wish to go on the run with each execution carefully tailored to its location.

We were everywhere, so much space has been booked that the average Londoner will see the ads 33 times during the time of the campaign.

TV advert

Integrated Campaign

cover absolut.jpg

Absolut


Absolut


Absolut briefed us to bring their collaborations with artists to the next level, and using the platform 'Create a Better Tomorrow, Tonight' we started a new set of visuals that use creativity to ignite change.

Absolut + Olivia Steele

Absolut + Olivia Steele

Absolut + Toilet Paper Magazine

Absolut + Toilet Paper Magazine

SUTC_Thumbnail.jpg

It's Payback Time


It's Payback Time


Cancer was one of the leading causes of death last year, but we’re at a turning point. 

We’re at the point where more people in the UK are surviving the disease than ever before and through fundraising we can bring forward the days when all cancers are cured.

To promote the 2013 ‘Stand up to Cancer’ telethon amongst the Channel 4 viewers we wanted to give people a glimmer of hope. This approach in the fight against Cancer generated £14 million pounds in donations, a 30% more compared to the last year’s ‘Stand Up to Cancer’ show, and over 13 different cupcakes made by the brilliant fan MissImsomniatulip.

 

This is similar 2 what I visualise happening inside when having treatment! #itspaybacktime 

@rowrow75

Screen Shot 2015-06-21 at 13.01.29.png

E4 Shutdown


E4 Shutdown


May 7th 2015. Election day in the UK. When young people tuned in E4 they didn't find the shows that they love. Instead, they found Darren.

The mission was to make young people go out and vote, so we decided to stop being a excuse for them to stay at home. We shut down the Channel and put Darren there instead of our programming. For 12 hours. No ad breaks.

The social response was amazing, and unexpectedly Darren became one of the most viewed broadcast in E4's history. Happily the young vote rose a 6% compared to the previous election. Of course we're taking all the credit for that.

We still can't believe that the Channel let us do it.

Highlights of the day

The first hour. Booooooring.

comp-crying-woman*.jpg

The Island


The Island


The Island with Bear Grills is quite an extreme show.

No camera crew. No food. No water. Lots of diseases.

These are some digital billboards we did to promote it.

 
Dario Clor 2.jpg

The 13th Street Cuisine


The 13th Street Cuisine


 

A campaign, an experience and an alternative in the gastronomic scene.

Case study

To celebrate the 13th Street’s 10th anniversary we were asked to launch a campaign which would directly engage its regular viewers without excluding all the other action and suspense movie fans.

With 10 years behind it, 13th Street TV had turn into an authentic experience. We created the 13th Street Cuisine, a new culinary concept featuring dishes prepared by the famous spanish chef Darío Barrio and the agency team, which reflected the channel’s theme.

The 13th Street Cuisine is a campaign, an experience, a media content, a source of income and at the same time an alternative in the gastronomic scene.

The pop up restaurant took over the whole first floor of the Oscar Hotel in Madrid 

After appear in the Madrid restaurant guides that week, the place was packed for the whole month.

The Taster Menu: 10 delicious dishes for 50 euros.

 
anniversary6.jpg

Anniversary Games


Anniversary Games


A year after the Paralympic Games, the athletes came back to London olympic stadium to beat their records in the Anniversary Games. Rubbing some salt into the wound, we made these three print ads to remember them that those records were already a bit old. No pressure.

 
monument 2.jpg

The Monument against Cancer


The Monument against Cancer


 

Here´s to celebrate the beginning of the end of cervical cancer

Cervical cancer kills two women everyday in Spain (over 700 per year) and almost no one is aware of this. In December 2007, a vaccine was created to prevent it. For this reason, six scientific associations led by SEGO (Spanish Association of Gynecology and Obstetrics) came together to launch an awareness and prevention campaign. 

In search of a groundbreaking way to honor an important moment in history and make the news more viral than the virus itself, we decided to raise an actual monument in a public park and inscribe the names of the first 25,000 people who helped to virally spread the news using internet, online, buzz, mailings, ambient marketing, tv, prints, etc.

Because the first vaccine against cancer should never be forgotten. 

 

 

Case study

Fifty thousand people participated spreading the news about the vaccine. The name of each one of them got engraved in the monument.

26 cities pitched to house the monument. Valencia was the winner, and the Turia Gardens park the place it was built.

 
13street print.jpg

13th Street TV


13th Street TV


A selection of work we produced throughout the years for 13th street tv. I did some of them and creative directed some others (creative teams specified in each ad when necessary).

 

 
Loewe lock color.jpg

Loewe


Loewe


For the worldwide launch of the new feminine fragrance 'Quizás, Quizás, Quizás' by Loewe, we decided to create a surreal, quirky world, where men are just toys for women. Pictures by the excellent photographer Eugenio Recuenco.

 

 
save the children.jpg

Save the Children


Save the Children


We had the Save the Children account for two years, and during that time we were focus on a simple strategy: Making people reflect about their perception of what´s important vs. what really is. These are some of my favorite examples.